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3
BUILDING A CUSTOMER FLOW
Invite them to come along to your Fit Club, a Shake Party or the right activity
for their needs.
When they attend your party or club:
•
Be prepared. Be sure you know what you're inviting them to.
•
Be professional. Have a business card, invitation card or flyer ready
to hand them with all the details.
•
Be confident and make a strong and convincing invitation.
Fit Club
Shake Party
Skincare Party
Nutrition Club
Office
2
Invite
1
Qualify,
Evaluate
& Talk
As you talk to your potential customer, evaluate and qualify them.
•
Remember you have approximately 15 seconds to engage a potential
customer. Not everyone will be interested, so it's important you have
evaluated them so you can tailor your conversation accordingly.
•
Recognise how they look, andv pay them a compliment as you
engage in conversation.
Conduct a
Wellness
or Healthy
Breakfast
presentation.
3
Present
& Add
Value
Whatever activity you have invited your customer to, make sure
you add value.
•
After the activity, take them through the Wellness presentation
or Healthy Breakfast presentation. These presentations contain
useful information that everyone needs to know, regardless of their
personal goals they are a great way to provide an added value
service.
•
Then, carry out a full Wellness Evaluation and body composition
assessment. For each measurement, explain why it's an important
indicator for health and how to use them to track their progress.
•
Be sure to offer continued education sessions and guidance too.
4
Customer
Support
& Loyalty
Focus on your customers, their goals and how you can support them.
You'll soon see how the time you invest in your customers pays off. When
customers are achieving results, they will naturally want to stay with you
and bring their friends and family; their Circle of Influence.
All the activities you run have a dual purpose; they should support and
help your customer reach their results and they should help to build a
community of like-minded people who support each other.
After adding value with the
presentations
,
Wellness Evaluation
and
body composition assessment
, choose the right meal plan
for your customer and their goal. This may lead to
a sale
, but remember, it's not just about selling products. You need to add value and
offer them a great service before introducing the right products for them.
Build your Customer Flow in four steps
We've looked at the
Use, Wear, Talk
concept and how it can help you find customers. Now, let's see how this leads to the Business
Methods and activities you will use to retail Herbalife products to customers.
As you talk to people, the goal is to qualify them and invite them to find out more by attending your Business Method or activity.
Always ask for Referrals too.
Customers who are happy with the products and your service will naturally recommend the products
and the Herbalife brand to others. This enables you to tap into their network of friends and family (be sure to have their consent first); talk
with them and the cycle starts again...
For example:
If you run a Fit Club,
a
conversation starter
could be:
“You look like you enjoy
working out and are
pretty active?”
Then make the
invitation to attend
your Fit Club.
"Why don't you join us
on Tuesday night for a
fun workout?"
Following your Fit Club,
add value by doing a
Wellness presentation
or Healthy Breakfast
presentation, Wellness
Evaluation and body
composition analysis.
Follow up to find out
how they are getting on
and, if they purchased
products, how they are
finding them.