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ADDING VALUE & BUILDING LOYALTY
Inviting your potential customer to your activities enables them to engage with other like-minded people, have a natural support
network and shows them how you can add value to help them achieve their goals. On the following pages, you'll read about some
tried and tested presentations and Business Methods which many Herbalife Members find useful.
There are basic activities or intermediate activities. You don't need to do them all; simply choose those that suit you and your
business goals.
Business Methods are fun and effective activities specifically
designed to help you find and keep customers.
➡
Shake Parties are a great opportunity to
talk about good nutrition and exercise habits,
reinforcing the value and benefits of a healthy,
active lifestyle.
➡
Ask your existing customers to get some of
their friends together at their home. Offer to
come and help them run a Shake Party with free
samples and provide a chance to talk about
good nutrition in a fun and relaxed atmosphere.
3 Day Trial Pack
What is it?
A 3 Day Trial Pack is one of the easiest and most cost-
effective ways to introduce people to Herbalife products.
It consists of 3 days’ worth of product (or 6 days if you’re
using the Healthy Breakfast approach) so the customer
gets to try the products without spending too much
up front.
How it can help you find new
customers and add value:
Trial Packs are best used as a door opener with the
ultimate goal of leading potential customers to discover
and purchase a full programme of products. Due to the
small serving size, it’s just enough for a new customer
to taste the product, try the flavour and see how they
feel afterwards. It means they can assess the products
without feeling like they’ve spent a lot of money in case
they do not want it to continue the programme
Invite your new customer to a follow-up Healthy Breakfast
or Wellness Presentation and Evaluation, including body
composition assessment.
Trial Packs can support two common
new customer and Member concerns:
1. Cost:
The low cost of the Trial Pack makes it affordable
for new customers to try Herbalife products without a
large cost.
2. Confidence:
The Trial Pack may be easier to sell to
due to its price point and can help Members build their
retailing confidence.
2
Invite
1
Qualify,
Evaluate
& Talk
3
Present
& Add
Value
4
Customer
Support
& Loyalty
Basic
Activity