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3
ADDING VALUE & BUILDING LOYALTY
Healthy Active Clubs
What is a Healthy Active Club?
Healthy Active Clubs (also called Fit Clubs, Fit Camps
or Fit Challenges) are a concept which combines
three components: good nutrition, physical exercise
and socialisation.
They help retain customers for longer, as people enjoy
doing activities with others who are like-minded in
their community.
The most important element is making the activities fun
and sociable. Don’t worry if you aren’t a qualified personal
trainer, you can increase fitness through simple activities
(running, cycling, stretching, walking, ball games), so
make sure yours are safe, practical and be sure to seek
advice if you’re unsure.
TIP
Remember to
get referrals from
your attendees!
➡
Healthy Active Clubs provide a great
opportunity to convey the benefits of good
nutrition and exercise.
➡
Healthy Active Clubs are an extremely
effective way to add value and build a
rewarding relationship with your customers.
They are instrumental in cultivating customer
loyalty as they provide an invaluable support
setting and a place to regularly meet, which
in turn ensures you can effectively track your
customers’ progress, recognise achievements
and ultimately build a rewarding community
with like-minded people.
HERBALIFE
ACTIVE
2
Invite
1
Qualify,
Evaluate
& Talk
3
Present
& Add
Value
4
Customer
Support
& Loyalty
Intermediate
Activity
How it can help you find new
customers and add value:
•
After your activity, you can invite participants to find
out more about Herbalife. It’s a great opportunity
to educate them on the importance of good
nutrition and being active. It’s also a great time
for your current customers and Members to offer
testimonials to new participants. Hearing about
others’ successful results and passion for Herbalife
and the products will inspire and encourage more
of your potential customers to become customers.
•
You can also conduct a Healthy Breakfast
or Wellness presentation and short Wellness
Evaluation after the activity which helps you to
learn more about the habits and lifestyle of the
participant. Then invite them back to a later
appointment for a full Wellness Evaluation,
including body composition measurements.
•
An important tip is to ensure you try and get new
people every week, whether it’s through referrals,
asking people in your Circle of Influence, or
just getting out there and handing out correctly
branded invites and flyers. The more new people
you have, the more momentum you can create.