30
3
ADDING VALUE & BUILDING LOYALTY
➡
Nutrition Clubs are extremely effective way
to add value and build rewarding relationships
with your customers. They are instrumental
in cultivating customer loyalty as they provide
an invaluable support setting and a place to
regularly meet, which in turn ensures you can
effectively track your customers’ progress,
recognise achievements and ultimately build a
rewarding community with like-minded people.
Nutrition Club
What is a Nutrition Club?
Like Wellness Centres, Nutrition Clubs are a place where
attendees can meet regularly with like-minded people and
recognise one another's progress and nutrition results. It
is also somewhere from which you can operate Business
Methods and activities.
A Nutrition Club is somewhere you can inform your
customers about the importance of proper nutrition and
exercise for optimum health.
Nutrition Clubs also allow you to introduce people to
Herbalife products and build a customer base.
Please note that potential customers and customers can
only attend a Nutrition Club by personal invitation.
How it can help you find customers
and add value:
Community Experience –
Your potential customers
can familiarise themselves with Herbalife products in a
social atmosphere, allowing you to create and foster the
personal relationship that is the essence of direct selling.
A Natural Setting –
The clubs are an informal, low
pressure environment in which you can educate attendees
about nutrition, talk about the products and present the
business opportunity.
Retailing Opportunity –
Many club attendees will buy
products for personal consumption.
TIP
Remember to
get referrals from
your attendees!
What is the difference between a Wellness Centre and a Nutrition Club?
•
The key difference is that to join and attend a Nutrition Club, a fee is paid by the attendee and Club customers tend to attend on a daily
or weekly basis to consume their products and socialise with others.
•
Both Wellness Centres and Nutrition Clubs have a set of guidelines and rules that must be adhered to. You can view and download
these from
MyHerbalife.com.
2
Invite
1
Qualify,
Evaluate
& Talk
3
Present
& Add
Value
4
Customer
Support
& Loyalty
Intermediate
Activity