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3
ADDING VALUE & BUILDING LOYALTY
➡
Use Road Shows to talk to as many people
as possible about Herbalife in a short space
of time.
➡
Invite your potential customers to a follow-
up presentation and Wellness Evaluation,
including body composition assessment.
Road Shows
What is a Road Show?
A Road Show is when you set up a temporary stand at a community
event or on the street to promote your business to those that pass by.
Road shows are effective as they are interactive, enabling you to talk
about Herbalife to a number of potential customers in a short period
of time. You are not only creating opportunities for sales, and helping
others live a healthy active lifestyle, you are creating brand awareness
and showcasing your business.
How it can help you find new
customers and add value:
Roadshows are a great platform in which to offer free
Wellness Evaluations (see page 24) and a product
sample* for a free healthy meal (Formula 1 shake or
Formula 1 Express Bar). You can then invite them to your
place of business e.g. Centre, Club, Office, for a free
shake tasting as part of the follow up process after the
Road Show. This could then be a great opportunity to
conduct a Healthy Breakfast or Wellness presentation,
followed by a Wellness Evaluation and body composition
assessment if they are interested.
TIP
Road Shows
don’t have to
be big events,
e.g. you could
do a mini Road
Show at your
kid’s Saturday
football match!
2
Invite
1
Qualify,
Evaluate
& Talk
3
Present
& Add
Value
4
Customer
Support
& Loyalty
*Offering samples must be in compliance with the Law and the Rules. Herbalife offers official sample products that are ideal for use at Road Shows.
Intermediate
Activity