160 / 186
Net Revenue Growth
F.
Future Revenue Growth Strategies
Study participants were asked to indicate their three most important strategies for
enhancing or achieving future revenue growth.
AGENCIES WITH REVENUES OVER $25,000,000
EXECUTIVE
PERSPECTIVES
PROFILE
REVENUES/
EXPENSES
FINANCIAL
STABILITY
EMPLOYEE
OVERVIEW
PRODUCER
INFO
SERVICE
STAFF
INFO
TECHNOLOGY
INSURANCE
CARRIERS
APPENDIX
159
% Total Revenue
Average
+25% Profit
+25% Growth
30%
20%
10%
Commercial
P&C
Personal
P&C
P&C Service
Fees
Group
L&H
Individual
L&H
Total
Commissions
& Fees
% of Total Responses*
1
2
3
Access to Better Carriers
0.0% 0.0% 0.0%
Advertising/Promotions
0.0% 0.0% 0.0%
Agency/Book of Business Acquisitions
20.0%
20.0% 13.3%
Cross-Selling/Total Account Development
26.7% 13.3% 26.7%
Producer Recruitment/Development
53.3% 13.3% 20.0%
New Business Initiatives - Prog Dev/Niche Marketing
0.0% 26.7% 20.0%
New Business Initiatives - Referrals/Centers of Influence
0.0% 20.0% 6.7%
New Business Initiatives - Strategic Alliances
0.0% 0.0% 6.7%
Other
0.0% 0.0% 0.0%
*With:
1 = Critically Important
2 = Very Important
3 = Important
40%