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Net Revenue Growth
F.
Future Revenue Growth Strategies
Study participants were asked to indicate their three most important strategies for
enhancing or achieving future revenue growth.
AGENCIES WITH REVENUES BETWEEN $1,250,000 AND $2,500,000
EXECUTIVE
PERSPECTIVES
PROFILE
REVENUES/
EXPENSES
FINANCIAL
STABILITY
EMPLOYEE
OVERVIEW
PRODUCER
INFO
SERVICE
STAFF
INFO
TECHNOLOGY
INSURANCE
CARRIERS
APPENDIX
63
% Total Revenue
Average
+25% Profit
+25% Growth
20%
0%
-20%
Commercial
P&C
Personal
P&C
P&C Service
Fees
Group
L&H
Individual
L&H
Total
Commissions
& Fees
% of Total Responses*
1
2
3
Access to Better Carriers
0.0% 0.0% 6.5%
Advertising/Promotions
0.0% 12.9% 12.9%
Agency/Book of Business Acquisitions
9.7%
19.4% 9.7%
Cross-Selling/Total Account Development
16.1% 19.4% 25.8%
Producer Recruitment/Development
35.5% 12.9% 9.7%
New Business Initiatives - Prog Dev/Niche Marketing
9.7% 9.7% 9.7%
New Business Initiatives - Referrals/Centers of Influence
22.6% 19.4% 16.1%
New Business Initiatives - Strategic Alliances
3.2% 9.7% 9.7%
Other
3.2% 0.0% 0.0%
*With:
1 = Critically Important
2 = Very Important
3 = Important
40%