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Analysis of Agencies with Revenues

Between $1,250,000 and $2,500,000

REVENUE ANALYSIS

A. % of Revenue by Source

+25% Profit

Commercial P&C

54.0%

49.7%

58.1%

Personal P&C

24.3%

26.6%

18.2%

P&C Service Fees

1.0%

1.2%

1.2%

Contingent

6.3%

6.4%

6.1%

Group L&H

9.2%

10.7%

10.6%

Individual L&H

2.6%

4.3%

4.2%

Investments

0.7%

0.5%

1.0%

Miscellaneous

1.8%

0.5%

0.6%

Total Revenues

100.0%

100.0%

100.0%

Brokerage Commission Expense

2.6%

0.9%

0.1%

Net Revenues

97.4%

99.1%

99.9%

B. % of Revenues Derived from Largest Accounts

Average +25% Profit

+25% Growth

Largest Commission Account

4.2%

4.2%

4.0%

High

9.9%

Low

1.2%

10 Largest Commission Accounts

18.7%

19.7%

18.8%

High

49.5%

Low

8.5%

C. Revenues Derived from Acquisitions Made in Last 12 Months

% of Agencies Acquiring

Avg. Commissions Acquired

7.1%

$273,129

17.8%

% of Net Revenues

Average

+25% Growth

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

% Total Revenue

Commercial

P&C

Personal P&C P&C Service

Fees

Contingent Group L&H Individual

L&H

Investments

+25% Profit

Page 40

2003 Best Practices Study