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Analysis of Agencies with Revenues

Between $5,000,000 and $10,000,000

REVENUE ANALYSIS

A. % of Revenue by Source

+25% Profit

Commercial P&C

53.3%

44.1%

61.3%

Personal P&C

17.8%

30.0%

13.4%

P&C Service Fees

2.2%

1.3%

2.4%

Contingent

7.3%

12.1%

5.7%

Group L&H

14.7%

7.9%

14.5%

Individual L&H

3.1%

2.3%

0.6%

Investments

1.0%

2.1%

1.2%

Miscellaneous

0.7%

0.2%

0.8%

Total Revenues

100.0%

100.0%

100.0%

Brokerage Commission Expense

2.3%

1.7%

4.8%

Net Revenues

97.7%

98.3%

95.2%

B. % of Revenues Derived from Largest Accounts

Average +25% Profit

+25% Growth

Largest Commission Account

2.5%

2.0%

2.6%

High

4.5%

Low

1.0%

10 Largest Commission Accounts

11.0%

8.6%

11.3%

High

16.6%

Low

4.0%

C. Revenues Derived from Acquisitions Made in Last 12 Months

% of Agencies Acquiring

Avg. Commissions Acquired

25.0%

$859,279

8.8%

% of Net Revenues

Average

+25% Growth

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

% Total Revenue

Commercial

P&C

Personal P&C P&C Service

Fees

Contingent Group L&H Individual

L&H

Investments

+25% Profit

Page 69

2003 Best Practices Study