103 / 168
2015 Best
Practices Study
Agencies
with Revenues
Between
$5,000,000 and
$10,000,000
103
Analysis of Agencies with Revenues Between $5,000,000 and $10,000,000
Key Benchmarks
Profile
Revenues
Expenses
Profitability
Employee Overview
Producer Info
Service Staff Info
Technology
Insurance Carriers
Appendix
Note: See page 163 for an explanation of column headings
Average
Top 25% Profit Top 25% Growth
Service Center Use
% of Personal Lines Commission placed in
Carrier Service Center
23.5%
5.2%
18.8%
% of Commercial Lines Commission placed in
Carrier Service Center
5.3%
5.9%
5.0%
Use of Carrier Service Centers
Average
Top 25% Profit
Top 25% Growth
Carrier Representation
Personal Lines P&C
National
12.6
13.9
9.0
Regional
8.4
8.8
12.7
Total
21.0
22.6
21.7
Commercial Lines P&C
National
16.1
17.0
22.3
Regional
12.8
11.0
23.7
Total
28.9
28.0
46.0
Group L&H / Financial
Total Life, Health, Disability, LTC,
Retirement Products, and Other
30.9
26.9
40.3
Carriers
Average
Top 25% Profit Top 25% Growth
% of Total Commission & Fee Revenue Derived from Direct Versus Indirect Appointments
INDIRECT Carrier Appointments
16.2%
13.5%
15.3%
DIRECT Carrier Appointments
83.8%
86.5%
84.7%
Carrier Appointments