The Book 5-5-16

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Question: Why do you require 5 photos?
Answer: Excellent photography is what sets apart. Considerable
consumer research has shown that consumers want multiple photos of properties.
In fact, the more the better. Statistically consumers do not even view properties that
do not have photos. Our belief is that a site that guarantees at least 5 photos for
every listing is more likely to attract that discriminating luxury consumer who is our
target market.
LUXEXCHANGE
Question: What is LuxeXchange?
Answer: Luxe Xchange is the back end website for It allows users to
add new properties, modify existing ones, order print advertising and other
materials, obtain property statistics and manage agent and customer communication.
Question: What does the status “Incomplete-Data” mean?
Answer: A property will be listed as Incomplete-Data if it does not meet any of the following
conditions:
• Property needs an MLS Number
• Property must have a property class (single family, condo etc)
• Property must have a listing office
• Property must have a city name
• Property must have a state
• Price must be greater than zero
PHOTOS
Question: I uploaded new photos, why aren’t they showing?
Answer: If photos were newly updated on MLS and your company has a data feed, it may
take a few days for the new photos to be received and processed into the system
before they appear on the site. If new photos were uploaded manually, they are first
reviewed before posting to the live site and are typically approved the following
business day.
Question: Why do my photos look blurry?
Answer: This is typically only an issue if your company has a data feed. In some cases, the
data provided to us includes compressed or lower caliber photos. Photos can be
updated/replaced manually through LuxeXchange.
Question: I have several photos on MLS – why are only a few showing?
Answer: In some cases, we may receive a limited amount of photos through your company’s
data feed (9-10 photos through MLS)
LUXETOURS
Question: How do I order a LuxeTour?
Answer: LuxeTours are ordered through the LuxeXchange Store. Note that the LuxeTour
enhancement is added automatically at no charge for listings over US $5 million. For
listings under $5 million, the tours can be purchased for $25 (though the price can
be reduced to as low as $10 with coupon code depending on your membership tier
level.)