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INFORMS Philadelphia – 2015

337

4 - The Bright Side of Managerial Overconfidence

Juan Li, Assistant Professor, Nanjing University, No. 5 Ping Cang

Xiang, Nanjing, China,

juanli@nju.edu.cn

, Baojun Jiang,

Fuqiang Zhang

Managers are often overconfident about the accuracy of their demand forecast.

This paper shows that the firm may actually benefit from such overconfidence

bias whether or not its competitor has such bias. Further, such bias can lead to a

win-win situation for both competing firms.

TC54

54-Room 108A, CC

Discrete Optimization Models for Homeland Security

and Disaster Management

Cluster: Tutorials

Invited Session

Chair: Laura Mclay, Associate Professor, University of Wisconsin,

1513 University Ave, ISYE Department, Madison, WI, 53706,

United States of America,

lmclay@wisc.edu

1 - Discrete Optimization Models for Homeland Security and

Disaster Management

Laura Mclay, Associate Professor, University of Wisconsin,

1513 University Ave, ISYE Department, Madison,WI, 53706,

United States of America,

lmclay@wisc.edu

Preparing for and responding to disasters, including acts of terrorism, is an

important issue of national and international concern. Recent disasters

underscore the need to manage disasters to minimize their impact on critical

infrastructure and human suffering. In this tutorial, we survey the operations

research literature that develops, analyzes and applies discrete optimization

models to effectively mitigate, prepare for, respond to and recover from a wide

variety of disasters.

TC55

55-Room 108B, CC

Outsourcing I

Contributed Session

Chair: Ting Luo, University of Texas at Dallas, 800 W Campbell Rd,

Richardson, TX, 75080, United States of America,

ting.luo@utdallas.edu

1 - Outsourcing Supplier Selection: Quality-driven Demand and

Taguchi Loss Function

Yanni Ping, Drexel University, 3220 Market Street, Gerri C.

LeBow Hall 730, Philadelphia, PA, 19104, United States of

America,

yp86@drexel.edu

, Seung-lae Kim, Min Wang

Facing limited capacity, a manufacturer would often rely on external suppliers.

How to select suppliers to work with becomes a strategic decision particularly

when demand for the final product is quality driven. In this talk, we adopt a

Taguchi loss function as a supplier’s quality measurement and present a dynamic

programming model to explore how supplier quality affects manufacturer’s

outsourcing strategy. We propose simple and efficient algorithms for supplier

selection in a dynamic setting.

2 - Fixed Entry Cost Effect on Contract Length and Renewals in a

Maintenance Service Contract Systems

Rodrigo Ulloa, Pontificia Universidad Católica de Chile, Av.

Vicuña Mackenna 4860, Santiago, Chile,

rsulloa@uc.cl

,

Alejandro Mac Cawley, Rodrigo Pascual, Gabriel Santelices

We analyze how the inclusion of a fixed entry cost will affect the decision making

of a maintenance contract, using a model that evaluates the contract value for the

vendor according to the contract duration and its renewals. The analysis considers

different scenarios that show the existence of a relationship between the length of

the contract and the amount of renovations from which the contract is valuable

for the vendor.

3 - Long-term Outsourcing under Stochastic Learning and

Information Asymmetry

Ting Luo, University of Texas at Dallas, 800 W Campbell Rd,

Richardson, TX, 75080, United States of America,

ting.luo@utdallas.edu

Suppliers can reduce their cost through learning by doing, however their learning

abilities and outcomes are kept as private information. When buyers design the

procurement contract, they must consider the above effects. We study the

interplay of stochastic learning and information asymmetry. We show that the

stochastic learning has a profound impact on the optimal contract.

4 - Opportunism in Manufacturing Outsourcing

Keith Skowronski, The Ohio State University, Fisher 251A, 2100

Neil Avenue, Columbus, OH, 43210, United States of America,

skowronski.2@osu.edu,

W. C. Benton

Using dyadic buyer-supplier data, we empirically examine two types of supplier

opportunism, poaching and shirking, in manufacturing outsourcing relationships.

In this multi-country study, the legal environment of the supplier’s location is

hypothesized to moderate the relationships between exchange hazards, relational

governance mechanisms and the different forms of opportunism.

5 - Suppliers as Liquidity Providers

Panos Markou, IE Business School, Calle Maria de Moina 12

Bajo, Madrid, 28006, Spain,

pmarkou.phd2016@student.ie.edu,

Daniel Corsten

Using a novel dataset comprising the top 10 suppliers of more than 80,000 public

and private companies, we examine the value of having a supplier that is not

financial constrained. For financially constrained customers, holding cash is costly.

However, we show that having even one financially unconstrained supplier

allows these customers to “outsource” some of their cash holdings. Financial

standing is an important consideration when choosing suppliers.

TC56

56-Room 109A, CC

Commercialization of New Technologies

Cluster: New Product Development

Invited Session

Chair: Karthik Ramachandran, Georgia Institute of Technology, 800

West Peachtree NW, Atlanta, GA, 30308, United States of America,

Karthik.Ramachandran@scheller.gatech.edu

Co-Chair: Sreekumar Bhaskaran, SMU, Dallas, TX,

United States of America,

sbhaskar@cox.smu.edu

1 - Product Line Design for Strategic Customers

Saurabh Bansal, Assistant Professor, Penn State Univrsity, 405

Business Building, University Park, PA, 16802, United States of

America,

sub32@psu.edu

, Karthik Ramachandran

We report results for optimal product line design when customers are strategic

about uncertain quality of products. Our analysis explains evolution of product

lines observed in practice.

2 - Licensing Contracts: Control Rights and Options

Niyazi Taneri, SUTD, 8 Somapah Rd, Singapore, Singapore,

niyazitaneri@sutd.edu.sg

, Pascale Crama, Bert De Reyck

Research and development (R&D) collaborations, though common in high-tech

industries, are challenging to manage due to technical and market risks as well as

incentive problems. We investigate the impact of control rights, options, payment

terms and timing decisions on R&D collaborations between an innovator and a

marketer. We provide recommendations on the optimal contract structure and

timing based on the R&D project characteristics.

3 - Does Equity Crowdfunding Improve Entrepreneurial

Firm Performance?

Susanna Khavul, UTA/London School of Economics, London,

United Kingdom,

s.khavul@lse.ac.uk

, Saul Estrin

As a fast moving financial innovation, equity crowdfunding may relax resource

constraints for new ventures. Using four years of proprietary data, we model how

information provision, generation, and exchange affects the supply of funds and

likelihood of pitch funding. We evaluate this against the survival and performance

of the firms that sought funding.

TC56