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INFORMS Philadelphia – 2015

332

2 - The Effect of Price Ending on Consumer Behavior

Yoshiyuki Okuse, Professor, Senshu University, 2-1-1,

Higashi-Mita, Tama-Ku, Kawasaki, 2148580, Japan,

okuse@isc.senshu-u.ac.jp

In the area of pricing research, a lot of researches on price endings have been

developed. The purpose of this research is to specify the effect of price endings on

consumer behavior in Japan.

3 - I Like using My Mobile Apps But…

A Study of Post Consumption Appraisal

Anubha Mishra, Assistant Professor Of Marketing,

University of Idaho, 875 Perimeter Dr, Moscow, ID, 83844,

United States of America,

amishra@uidaho.edu

The study of mobile app consumption suggested three distinct dimensions. Users’

evaluation of control, freedom, newness, assimilation, and fulfillment of need

from apps was captured by Perceived Benefits; Perceived Apprehension, covered

chaos, enslavement, obsolesce, isolation, and creation of needs and Perceived

Obscurity, examined ambiguity. Perceived usefulness positively influenced all

dimensions indicating that while apps may be perceived as helpful, it can also

create isolation.

4 - Increasing User Engagement with Mobile Analytics

Chaitanya Sagar, Chief Executive Officer, Perceptive Analytics,

353 West 48th Street, New York, NY, 10036,

United States of America,

cs@perceptive-analytics.com

Mobile represents a tectonic platform shift with great opportunities and

challenges. 80% of users do not return to an app after the first day of

downloading it. 80% of total app revenue is ‘in-app’ purchases - so unless an app

can engage users, it cannot generate significant revenue. Add to that, top 20%

apps generate 97% of the revenue making fierce competition among 1.2 million

apps. I focus on the heart of this problem increasing engagement with users

specifically using push-notifications.

5 - Maximum Entropy Models of Individual Choice

Robert Bordley, Expert Systems Engr Professional, Booz-Allen-

Hamilton, 525 Choice Court, Troy, MI, 48085, United States of

America,

Bordley_Robert@bah.com

, Ehsan Soofi

Many forecasts are based on economic models of individual choice. But these

models assume actual individual choice is rational, an assumption which some

viewed as having been refuted. To avoid making this assumption, this paper

shows that maximum entropy models can approximate general discrete choice

models. This paper also shows how to parameterize such models in order to use

them for forecasting.

TC41

41-Room 102A, CC

Joint Session MSOM-Health/HAS: Healthcare

Operations

Sponsor: Manufacturing & Service Oper

Mgmt/Healthcare Operations

Sponsored Session

Chair: Alireza Sabouri, Assistant Professor, Haskayne School of

Business, University of Calgary, Calgary, AB, Canada,

alireza.sabouri@haskayne.ucalgary.ca

1 - A Queueing Model for Liver Transplant Waiting List Process

Zinan Yi, Operations Research, North Carolina State University,

Raleigh, NC, United States of America,

zyi@ncsu.edu,

Maria

Mayorga, Stephanie Wheeler, Sidney Barritt, Eric Orman

Liver transplant is the only therapy for patients with end stage liver disease. The

composition and dynamics of the waiting list are the interest of both patients and

doctors. In this paper, we used the United Network for Organ Sharing and Organ

Procurement and Transplantation Network database to develop a queueing model

for the waiting list population. Using the model, we will predict future waiting list

and other characteristics.

2 - Investigating Steroid Withdrawal Strategies for Kidney

Transplant Recipients

Yann Ferrand, Assistant Professor, Clemson University,

100 Sirrine Hall, Clemson, SC, 29634, United States of America,

yferran@clemson.edu

, Vibha Desai, Christina Kelton,

Teresa Cavanaugh, Jaime Caro, Jens Goeble, Pamela Heaton

We evaluate various steroid withdrawal strategies for kidney transplant recipients.

The goal is to minimize major complications resulting from these complex drug

regimens over the long term. We develop a model calibrated with an econometric

study of patient data from a national registry to simulate the long-term course of

these patients. We report on the frequency and timing of adverse events and

identify trade-offs in the steroid withdrawal strategies.

3 - Dynamic New Patient Consult Scheduling for Medical Oncology

Antoine Sauré, University of British Columbia, 2053 Main Mall,

Vancouver, BC, V6T 1Z2, Canada,

antoine.saure@sauder.ubc.ca

,

Claire Ma, Jonathan Patrick, Martin Puterman

Motivated by an increasing demand for cancer care and long waits for new

patient consults, we undertook a study of medical oncology scheduling practices

at a regional cancer center. As a result, we formulated and approximately solved a

discounted infinite-horizon MDP model that seeks to identify policies for

allocating oncologist consultation time to incoming new patients, while reducing

waits in a cost-effective manner. The benefits from the proposed method are

evaluated using simulation.

4 - Optimal Issuing Policies for Hospital Blood Inventory

Alireza Sabouri, Assistant Professor, Haskayne School of Business,

University of Calgary, Calgary, AB, Canada,

alireza.sabouri@haskayne.ucalgary.ca

, Steven Shechter, Tim Huh

We propose a model for allocating red blood cells for transfusion to patients,

which is motivated by recent evidence suggesting that transfusing older blood is

associated with increased mortality rate. We study the properties of blood

issuance policies that balance the trade-off between “quality” measured in

average age of blood transfused and “efficiency” measured in the amount of

shortage. Based on our analysis, we design efficient issuance policies and evaluate

their performance.

TC42

42-Room 102B, CC

Joint Session MSOM-Health/HAS: Workarounds,

Errors and Interruptions in Healthcare

Sponsor: Manufacturing & Service Oper

Mgmt/Healthcare Operations

Sponsored Session

Chair: Anita Tucker, Associate Professor, Brandeis University,

415 South Street, Waltham, MA, 02453, United States of America,

atucker@brandeis.edu

1 - Hospital Operations and Patient Satisfaction

Sarah Zheng, Doctoral Candidate, Boston University, 16 Gold Star

Rd., Cambridge, MA, 02140, United States of America,

xinzheng@bu.edu

, Amy McLaughlin, Aubrey Podell,

Anita Tucker, Z. Justin Ren

We look at the impact of operations performance on service quality. Our study

site is a nationally-ranked major hospital in the Boston area. Service quality is

measured by both medical errors and patient satisfaction. Daily operations are

measured by performance in about a dozen of its supporting services. We attempt

to answer questions such as: What are the operational drivers of medical errors?

To what extent does higher operations performance lead to higher patient

satisfaction?

2 - Medical Errors in the Healthcare Delivery: An Econometric

Analysis of the Operational Sources

Sriram Thirumalai, Associate Professor, Texas Christian

University, Neeley School of Business, TCU Box 298530,

Fort Worth, TX, 76116, United States of America,

s.thirumalai@tcu.edu

Medical errors in the delivery of care is a significant cause of concern in

healthcare supply chains. Based on an econometric analysis of a panel dataset on

medical errors, this study serves to examine the sources of medical errors and

error mitigation in the delivery of care in hospitals.

3 - The Impact of Workarounds on Patient Falls and Pressure Ulcers

Anita Tucker, Associate Professor, Brandeis University, 415 South

Street, Waltham, MA, 02453, United States of America,

atucker@brandeis.edu

We present results from a survey of 100 medical/surgical nursing units that tests

the impact of workarounds and operational failures on nursing sensitive patient

outcomes, such as pressure ulcers, falls, patient satisfaction and infections.

4 - Batching of CSP Medication in In-Hospital Pharmacy

Vera Tilson, Simon School of Business, University of Rochester,

Rochester, NY, 14627, United States of America,

vera.tilson@simon.rochester.edu

, Gregory Dobson, David Tilson

Hospital pharmacy departments batch production of Compounded Sterile

Products (CSP). A change in a patient’s condition can lead to change or

cancellation of physician’s orders. A very large proportion of orders are cancelled,

which leads to waste custom compounded medication. We create an integer

programming model to help pharmacies plan batch production trading off the cost

of waste and the cost of employee labor.

TC41