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INFORMS Philadelphia – 2015

327

3 - Online Vs. Traditional Education: A Competitive Framework.

Vashkar Ghosh, University of Florida, Department of ISOM,

Gainesville, FL, 32611, United States of America,

vashkar.ghosh@warrington.ufl.edu

, Gulver Karamemis,

Asoo Vakharia

Innovation and technological advancement are eliminating a lot of constraints

(eg. physical presence) bringing sweeping changes to higher education. We

examine how technology in higher education is likely to develop and what its

impacts will be on existing institutions. We examine a university’s incentive to

offer online programs in addition to the traditional program in a competitive

environment. We consider two different games: the simultaneous and the

sequential leader/follower location game.

4 - The Diffusion of Product Generation of Auto Industry

Gary Chao, Kutztown University, P.O. Box 730, Kutztown, PA,

18031, United States of America,

chao@kutztown.edu,

Maxwell Hsu

Instead of a whole new model, every a few years, automakers introduce a new

generation of their existing model to continue their success of old models or to

correct the mistakes in the old models. Based on the Bass diffusion theory, we

would like to study whether the different sales behavior among models and

generations in US market.

TC27

27-Room 404, Marriott

Evolutionary Bilevel Optimization

Sponsor: Multiple Criteria Decision Making

Sponsored Session

Chair: Kalyanmoy Deb, Koenig Endowed Chair Professor, Michigan

State University, 428 S. Shaw Lane, 2120 EB, East Lansing, MI, 48864,

United States of America,

kdeb@egr.msu.edu

1 - Bilevel Decision Making and Optimization

Pekka Malo, Assistant Professor, Aalto University School of

Business, Runeberginkatu 22-24, Helsinki, Finland,

pekka.malo@aalto.fi

, Ankur Sinha, Kalyanmoy Deb,

Jyrki Wallenius, Pekka Korhonen

Bilevel decision making and optimization problems are commonly framed as

leader-follower problems, where the leader desires to optimize his own decision

while taking the decisions of the follower into account. In such cases, the Pareto-

optimal frontier of the leader is influenced by the decision structure of the

follower facing multiple objectives. In this paper, we analyze this effect by

modeling the lower level decision maker using value functions.

2 - Handling Uncertainties in Decision Variables for Bilevel

Optimization Problems

Kalyanmoy Deb, Koenig Endowed Chair Professor, Michigan

State University, 428 S. Shaw Lane, 2120 EB, East Lansing, MI,

48864, United States of America,

kdeb@egr.msu.edu

, Zhichao Lu

Bilevel problems involve two optimization problems in hierarchy and are

challenging problems often found in practice. In this talk, we present

evolutionary optimization algorithms and results on test and practical bilevel

problems with uncertainties in decision variables for finding robust and reliable

solutions. Uncertainties are considered for both lower and upper level variables

and problems with and without constraints.

3 - Expected Frontiers: Incorporating Weather Uncertainty into an

Integrated Bilevel Optimization

Moriah Bostian, Assistant Professor, Lewis & Clark College,

Department of Economics, 0615 SW Palatine Hill Rd, Portland,

OR, 97219, United States of America,

mbbostian@lclark.edu

,

Gerald Whittaker, Bradley Barnhart, Rolf Fare, Shawna Grosskopf

Weather is a main driver of agricultural nutrient fate and transport in the

environment. We use bilevel optimization and a time-series bootstrap to evaluate

a water pollution policy subject to a distribution of weather outcomes. Our results

show that the deterministic Pareto frontier is sensitive to climate variation. Some

policy configurations that appear equally effective in a deterministic model setup

are strongly differentiated when weather uncertainty is included in the policy

evaluation.

TC28

28-Room 405, Marriott

New Frontiers in Market Design

Cluster: Auctions

Invited Session

Chair: Tunay Tunca,

ttunca@rhsmith.umd.edu

1 - Integrating Market Makers, Limit Orders, and Continuous Trade in

Prediction Markets

Sebastien Lahaie, Microsoft Research, New York, NY, United

States of America,

sebastien.lahaie@gmail.com

, Hoda Heidari,

David Pennock, Jenn Wortman Vaughan

We provide an algorithm that combines market makers and limit orders in a

prediction market with continuous trade. We define the notion of an approximate

trading path, a path in security space along which orders execute at their limit

prices to within a fixed tolerance. We show that a trading path with efficient

endpoint exists under supermodularity, but not in general. We develop an

algorithm for the general case, and evaluate it using real combinatorial

predictions over election outcomes.

2 - Multi-dimensional Virtual Values and Second-degree

Price Discrimination

Nima Haghpanah, MIT, Boston, MA, United States of America,

nima.haghpanah@gmail.com

, Jason Hartline

We consider a problem of selling a product with multiple quality levels and derive

conditions that imply only selling highest quality is optimal. With multi-

dimensional preferences, virtual values from integration by parts on arbitrary

paths may not be incentive compatible. To resolve this issue, we impose

additional conditions that are satisfied only by a unique choice of paths, and

identify distributions that ensure the resulting virtual surplus is indeed point-wise

optimized by the mechanism.

3 - Optimal Pricing for Two-sided Platforms with Externalities

Levi Devalve, Duke University, Durham, NC,

United States of America,

levi.devalve@duke.edu

, Sasa Pekec

We consider pricing strategies of two-sided platforms serving consumers and

marketers. We show that competing platforms can achieve optimal profit through

“subscription-only” pricing. We identify settings in which competition increases

both consumer prices and advertising volumes. We also derive the platform’s

optimal price menu under incomplete information about the consumer’s disutility

for advertising. We characterize when the optimal menu includes free use and no

ad options.

4 - The Role of a Market Maker in Networked Cournot Competition

Desmond Cai, California Institute of Technology, 1200 E

California Blvd, Pasadena, CA, 91125,

wccai@caltech.edu

,

Subhonmesh Bose, Adam Wierman

We study the role of a market maker (or market operator) in a transmission

constrained electricity market. We model the market as a one-shot networked

Cournot competition. We analyze the class of market maker objective functions

given by linear combinations of social welfare, residual social welfare, and

consumer surplus. We show that there exist cost functions for which the

maximum possible social welfare at equilibrium is not attained when the market

maker chooses to maximize social welfare.

TC29

29-Room 406, Marriott

Joint Session Analytics/HAS:

Analytics Innovations in Healthcare and Medicine

Sponsor: Analytics

Sponsored Session

Chair: Issac Shams, Postdoctoral Research Fellow, University of

Michigan, 1205 Beal Ave, Ann Arbor, United States of America,

issacsh@umich.edu

1 - Improving Societal Outcomes in the Organ Donation Value Chain

Priyank Arora, Georgia Institute of Technology, 800 W Peachtree

St. NW, Atlanta, GA, 30308, United States of America,

priyank.arora@scheller.gatech.edu

, Ravi Subramanian

We examine a unique principal-agent problem in the cadaver organ donation

value chain (ODVC) where the principal in our case is a social planner that has an

overall quality-adjusted-life-year improvement objective. The agents include a

non-profit organ procurement organization with a volume-of-care objective and a

for-profit hospital (trauma center).

TC29