52 / 113
Analysis of Agencies with Revenues Between $1,250,000 and $2,500,000
52 of 113
III. Expenses (Agencies with Revenues Between $1,250,000 and $2,500,000)
Average +25% Profit +25% Growth
Compensation Expense
Total Payroll
54.8% 52.0% 53.6%
Benefits
9.4%
7.3%
7.4%
Total Compensation
64.2% 59.3% 61.0%
Selling Expenses
T & E/Conventions
1.2%
1.6%
1.6%
Automobile
1.1%
1.0%
0.7%
Advertising/Promotions
1.6%
1.3%
1.4%
Total Selling
3.9%
3.8%
3.7%
Operating Expenses
Occupancy
5.2%
3.2%
4.2%
Telephone
1.7%
1.4%
1.3%
Postage
1.0%
0.9%
0.8%
Supplies/Printing
1.5%
1.8%
1.3%
Dues/Subscriptions/Contributions
1.1%
1.0%
1.0%
Taxes/Licenses
0.5%
1.1%
1.2%
Insurance
1.8%
1.4%
1.8%
Professional Fees
0.9%
0.8%
0.5%
Equip Rental/Maint
0.8%
1.0%
1.0%
Bad Debts
0.1%
0.2%
0.3%
Outside Services
0.5%
0.3%
0.2%
Data Processing
0.9%
0.6%
1.0%
Education/Training
0.5%
0.4%
0.5%
Miscellaneous
0.6%
0.6%
0.4%
Total Operating
17.3% 14.8% 15.5%
Administrative Expenses
Amortization
0.7%
0.0%
0.2%
Depreciation
2.2%
1.9%
2.2%
Officer Life
0.2%
0.5%
0.4%
Interest
1.3%
0.8%
1.1%
Other
0.7%
0.0%
0.1%
Total Administrative
5.2%
3.3%
4.0%
Total Expenses
90.6% 81.2% 84.2%
Pre-Tax Profit
9.4% 18.8% 15.8%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
% Net Revenue
Compensation
Selling
Operating
Adminstrative
Average +25% Profit
+25% Growth