84 / 113
Analysis of Agencies with Revenues Between $5,000,000 and $10,000,000
84 of 113
III. Expenses (Agencies with Revenues Between $5,000,000 and $10,000,000)
Average +25% Profit +25% Growth
Compensation Expense
Total Payroll
57.0% 52.1% 59.5%
Benefits
8.0%
7.3%
9.1%
Total Compensation
65.0% 59.4% 68.7%
Selling Expenses
T & E/Conventions
2.0%
1.7%
1.8%
Automobile
0.9%
0.7%
0.9%
Advertising/Promotions
1.1%
0.9%
1.2%
Total Selling
4.0%
3.3%
3.9%
Operating Expenses
Occupancy
4.2%
3.1%
3.8%
Telephone
1.5%
1.1%
1.5%
Postage
0.7%
0.7%
0.7%
Supplies/Printing
1.3%
1.1%
0.8%
Dues/Subscriptions/Contributions
0.8%
0.9%
0.8%
Taxes/Licenses
0.5%
0.2%
0.1%
Insurance
1.2%
1.1%
1.2%
Professional Fees
1.0%
0.8%
0.7%
Equip Rental/Maint
0.7%
0.2%
0.5%
Bad Debts
0.2%
0.3%
0.1%
Outside Services
0.7%
0.4%
0.7%
Data Processing
1.2%
1.3%
1.1%
Education/Training
0.4%
0.5%
0.3%
Miscellaneous
1.0%
0.5%
0.6%
Total Operating
15.2% 12.2% 12.9%
Administrative Expenses
Amortization
0.9%
1.0%
0.5%
Depreciation
2.0%
2.0%
1.5%
Officer Life
0.1%
0.1% -0.1%
Interest
1.2%
0.5%
0.7%
Other
0.0%
0.0%
0.1%
Total Administrative
4.2%
3.7%
2.8%
Total Expenses
88.4% 78.6% 88.2%
Pre-Tax Profit
11.6% 21.4% 11.8%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
% Net Revenue
Compensation
Selling
Operating
Adminstrative
Average +25% Profit
+25% Growth