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INFORMS Philadelphia – 2015

175

Advantage: Evidence from the Newspaper Industry

Alessio Cozzolino, Assistant Professor in Strategy, University

College Dublin, UCD Quinn School of Business, Dublin, Ireland,

alessio.cozzolino@ucd.ie

The dissertation explores the relationship between technological change and

competitive advantage, studying the transformation of the Italian newspaper

industry after the Internet (1995-2014). Using quantitative and qualitative

methods, and building on a hand-collected longitudinal database and on a large

set of interviews, Alessio theorizes and tests the consequences of a new type of

technological change, one that destroys incumbents’ complementary assets while

preserving their core know-how.

4 - Shifting LOCI of Innovation: A Study of Knowledge Boundaries,

Identity and Innovation at NASA

Hila Lifshitz-assaf, NYU, 100 Bleecker street, 13B, New York, NY,

10012, United States of America,

h@nyu.edu

This dissertation explores how the ability to innovate is being transformed by the

Web and the information age,as well as the challenges and opportunities it

entails.It

is based on an in-depth longitudinal field study at NASA,exploring their

experiment with online open innovation platforms and communities.I investigate

the impact of using open innovation on the process of knowledge and innovation

production,on R&D professionals,and its boundary conditions for successful

problem solving.

MB10

10-Room 310, Marriott

Economics of Digital Goods and Services

Sponsor: E-Business

Sponsored Session

Chair: Mingdi Xin, Assistant Professor, University of California,

Irvine, Paul Merage School of Business, SB1-3423, Irvine, CA, 92697,

United States of America,

mingdi.xin@uci.edu

1 - Modeling the Dynamics of Network Technology Adoption and the

Role of Converters

Soumya Sen, University of Minnesota, Minneapolis, MN,

United States of America,

ssen@umn.edu

, Youngmi Jin,

Kartik Hosanagar, Roch Guerin

We study the role of converters in the adoption of competing network

technologies by heterogenous users. Converters can play an ambiguous role in

the adoption process: they allow entrants to overcome the effect of incumbent’s

user base but also introduce performance degradation and functionality

limitations. Our analysis reveals a number of interesting and unexpected

outcomes in this competition between network technologies.

2 - The Diffusion and Business Value of User Generated Content on

Social Media: Evidence from Twitter

Lanfei Shi, University of Maryland Smith School of Business, Van

Munching Hall, College Park, MD, 20742, United States of

America,

lanfeishi@rhsmith.umd.edu

, Siva Viswanathan,

Tianshu Sun

Social media platforms and user generated content (UGC) have become valuable

marketing aids to firms; however, there is little systematic understanding of

whether, and how, the diffusion of UGC through these platforms creates value for

firms. Collaborating with one of the leading IT firms in the US, we examine the

conditions under which the diffusion of UGC on Twitter adds value, with a

specific focus on the role of content and user characteristics in creating value.

3 - Piracy and Information-goods Supply Chain

Antino Kim, PhD Candidate, Foster School of Business,

University of Washington, University of Washington, Seattle, WA,

98195ñ3200, United States of America,

antino@uw.edu

,

Atanu Lahiri, Debabrata Dey

In the presence of a retailer between the manufacturer and consumers of

information goods, the legal channel faces two menaces; the internal issue of

channel coordination and the external issue of piracy. We develop an economic

model to study the interaction of the two.

4 - Issues in Supporting Older Versions of Software:

A Game-theoretic Model

Atanu Lahiri, University of Texas at Dallas, Jindal School of

Management, Richardson, TX, 75080-3021, United States of

America,

atanu.lahiri@utdallas.edu,

Debabrata Dey,

Abhijeet Ghoshal

A software manufacturer needs to stop supporting older versions of its product to

encourage consumers to upgrade to the newest version. Consumers, however,

can respond by holding out, to compel the manufacturer to do exactly the

opposite, as it cannot really afford leaving too many nodes vulnerable in the user

network. What should the manufacturer do then, and what are the welfare

implications?

MB11

11-Franklin 1, Marriott

Discrete Decision Making and Computation

Sponsor: Optimization/Integer and Discrete Optimization

Sponsored Session

Chair: Ruiwei Jiang, University of Michigan, 1205 Beal Ave., Ann

Arbor, MI, 48109, United States of America,

ruiwei@umich.edu

1 - A Comparison of SMIP Decomposition Methods

Semih Atakan, PhD Student, University of Southern California,

University Park Campus, Los Angeles, CA, 90089, United States

of America,

atakan@usc.edu

, Suvrajeet Sen

Many practitioners appear to use deterministic equivalent formulations (DEF),

and off-the-shelf MIP solvers to address their SMIP problems. Since such

approaches do not scale well, they have to remain satisfied with models that

allow only a handful of scenarios. In contrast, SMIP decomposition is able to

provide solutions to models whose DEF contain millions of mixed-integer

variables in both stages. We compare results from a variety of such decomposition

methods.

2 - Cut Generation Enhanced by Learning for Two-stage Stochastic

Linear Programming

Yiling Zhang, University of Michigan, 1205 Beal Avenue, Ann

Arbor, MI, United States of America,

zyiling@umich.edu

,

Siqian Shen

We propose a new decomposition and cut generation paradigm for solving two-

stage stochastic linear programs with complete recourse. Specifically, we “learn”

from the Benders cuts and solution bounds from previous iterations (via Thomson

Sampling or Imitation Learning approaches), to online select a subset of

subproblems for deriving new cuts that could converge to optimum more quickly.

Computational results are provided to demonstrate the efficacy of the approach.

3 - Forced and Natural Nestedness

David Morton, Professor, Northwestern University, IEMS

Department, Evanston, IL, 60208, United States of America,

david.morton@northwestern.edu

, Michael Nehme, Ali Koc

We consider two combinatorial optimization problems in which we seek nested

solutions. For the first, we formulate two types of two-stage stochastic integer

programs to force nestedness. For the second, we maximize a supermodular gain

function subject to a resource-availability constraint, and give conditions which

ensure nested solutions at certain budget increments. A stochastic facility location

problem, a graph clustering problem, and a chance-constrained program illustrate

ideas.

4 - An Abstract Model for Branching and its Application to Mixed

Integer Programming

Pierre Le Bodic, Georgia Tech, Atlanta, GA, United States of

America,

lebodic@gatech.edu,

George L. Nemhauser

We present an abstraction of Mixed-Integer Programs (MIPs) to a simpler setting

in which it is possible to analytically evaluate the dual bound improvement of

choosing a given variable. We then discuss how the analytical results can be used

to choose branching variables for MIPs, and we give experimental results that

demonstrate the effectiveness of the method on MIPLIB instances where we

achieve a 7% node improvement over the default rule of SCIP, a state-of-the-art

MIP solver.

MB12

12-Franklin 2, Marriott

Recent Algorithmic Developments in Deterministic

Global Optimization

Sponsor: Optimization/Mixed Integer Nonlinear Optimization

and Global Optimization

Sponsored Session

Chair: Yash Puranik, Carnegie Mellon University, Pittsburgh, PA,

United States of America,

ypp@andrew.cmu.edu

1 - Lagrangean Disjunctive Branch and Bound for Linear Generalized

Disjunctive Programs

Francisco Trespalacios, Carnegie Mellon University, 5000 Forbes

Avenue, Pittsburgh, PA, 15213, United States of America,

ftrespal@andrew.cmu.edu

, Ignacio E. Grossmann

In this work we present a novel Lagrangean relaxation of the continuous

relaxation of the (HR) reformulation of linear GDPs. This Lagrangean relaxation is

simpler to solve than the (HR) and, even more relevant, its solution (a continuous

LP) always yields 0-1 values for the binary variables. We present a disjunctive

branch and bound for linear GDPs that exploits the proposed Lagrangean

relaxation of the HR.

MB12