36 / 113
Analysis of Agencies with Revenues Between $500,000 and $1,250,000
36 of 113
III. Expenses (Agencies with Revenues Between $500,000 and $1,250,000)
Average +25% Profit +25% Growth
Compensation Expense
Total Payroll
52.2% 53.5% 53.5%
Benefits
8.5%
8.2%
5.2%
Total Compensation
60.7% 61.7% 58.7%
Selling Expenses
T & E/Conventions
1.5%
1.1%
1.4%
Automobile
1.4%
1.0%
1.7%
Advertising/Promotions
2.0%
1.5%
1.7%
Total Selling
4.9%
3.6%
4.9%
Operating Expenses
Occupancy
4.7%
3.6%
4.7%
Telephone
1.7%
1.3%
1.5%
Postage
1.0%
0.9%
0.9%
Supplies/Printing
1.5%
1.5%
1.6%
Dues/Subscriptions/Contributions
0.9%
0.7%
0.7%
Taxes/Licenses
0.6%
0.3%
0.8%
Insurance
1.8%
2.2%
1.6%
Professional Fees
1.3%
0.7%
2.6%
Equip Rental/Maint
0.8%
0.3%
0.6%
Bad Debts
0.0% -0.1%
0.0%
Outside Services
0.5%
0.2%
0.3%
Data Processing
1.5%
1.1%
1.2%
Education/Training
0.5%
0.2%
0.4%
Miscellaneous
0.4%
0.5%
0.3%
Total Operating
17.2% 13.4% 17.4%
Administrative Expenses
Amortization
1.2%
0.2%
0.8%
Depreciation
2.2%
1.9%
0.9%
Officer Life
0.4%
0.2%
0.7%
Interest
0.9%
0.4%
1.0%
Other
0.2%
0.0%
0.0%
Total Administrative
4.9%
2.8%
3.4%
Total Expenses
87.7% 81.5% 84.4%
Pre-Tax Profit
12.3% 18.5% 15.6%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
% Net Revenue
Compensation
Selling
Operating
Adminstrative
Average +25% Profit
+25% Growth