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INFORMS Nashville – 2016

274

2 - Disease Trend Prediction And Resource Allocation for

Optimal Containment

Eva Lee, Georgia Tech,

evakylee@isye.gatech.edu

, Kevin Liu

This work is joint with CDC. This work focuses on a computational decision

modeling framework that integrates a biological disease spread predictive model,

a dynamic network-based social-behavior model that captures human behavior

and interaction, and a stochastic queueing model that describes treatment

characteristics, day-to-day hospital and homecare processes, and resource usage

(labor, time, and equipment). The computational platform includes an

optimization engine that determines the minimum resource requirements needed

to contain the epidemic. Results of its usage for Ebola control in West Africa will

be presented.

3 - An Examination Of Early Transfers To The ICU Based On A

Physiologic Risk Score

Wenqi Hu, Columbia Business School, New York, NY, United

States,

wh2274@columbia.edu,

Carri Chan, Jose Zubizarreta,

Gabriel J. Escobar

Unplanned transfers of patients from the ward to the Intensive Care Unit (ICU)

can occur due to rapid deterioration and may increase the patients’ risk of death

and lengths of stay in hospital. A new predictive model, the EDIP2, was

developed with the intent to identify patients at risk for deterioration, which in

some cases could trigger a proactive transfer to the ICU. This work examines the

potential costs and benefits of preventive ICU admissions based on this new

dynamic warning system. We find that preventive ICU admissions have the

potential to improve patient outcomes, and physicians’ fears of needlessly

clogging the ICU may not be as dire as initially feared.

4 - Approaches To Manage Demand Variability In An Academic

Medical Center

Ryan M. Graue, Sr. Project Manager, Process Improvement,

Beth Israel Deaconess Medical Center, Boston, MA, United States,

rgraue@bidmc.harvard.edu,

Sarah Moravick, Julius Yang

Hospitals struggle to manage variability in patient demand. For one, their physical

supply (e.g., bed capacity and number of exam rooms) to accommodate patients is

essentially fixed, while the daily inpatient census and number of appointments in

each clinic fluctuate. In addition, minimal flexibility is built into staffing models,

leading to wide day-to-day swings in staff productivity. Our work focuses firstly

on approaches to reduce demand variability, and secondly on developing a

newsvendor staffing model formulation that evaluates the required staff-to-

patient ratios in different clinical areas and aims to minimize the costs of

overstaffing and understaffing.

TB31

202C-MCC

Topics in Operations and Finance Interface

Sponsored: Manufacturing & Service Oper Mgmt, iFORM

Sponsored Session

Chair: S. Alex Yang, London Business School, Regent’s Park, Sussex Pl,

London, NW1 4SA, United Kingdom,

sayang@london.edu

1 - The Dual Objectives Of Reward-based Crowdfunding

Rachel Rong Chen, University of California-Davis,

rachen@ucdavis.edu,

Esther Gal-Or, Paolo Roma

Reward-based crowdfunding can provide entrepreneurs information regarding

future demand for their products. Such information is valuable, especially for

entrepreneurs who need additional funding from a Venture Capitalist (VC),

because a successful crowdfunding campaign can help convince the VC to finance

the project. This paper examines the optimal campaign design when the

crowdfunding campaign serves the dual objectives of raising capital and acquiring

market information.

2 - Optimal Pricing And Efficiency In Group Buying:

Theory And Evidence

Liu Ming, PhD Candidate, Unversity of Maryland, College Park,

MD, 20742, United States,

liu.ming@rhsmith.umd.edu,

Tunay Tunca

We study demand risk mitigation by utilization of group buying in retail sales. We

model a frequently employed group buying mechanism and derive the dynamic

consumer behavior and optimal seller pricing. Utilizing data from a major retail

platform, we structurally estimate the model and calculate the efficiency gains

employed by the mechanism.

3 - Pass-through Contracts Volatile Inputs And Frictions

Danko Turcic, Washington Univ. in St. Louis,

turcic@wustl.edu

,

Panos Kouvelis, Wenhui Zhao

This paper examines puts forth a risk-management framework for a supply chain

exposed to both demand and input cost risks. In the setting that we consider, the

supply chain participants interact via index contracts that allow for re-distribution

of price risks. We identify conditions under which firms find it optimal to re-

distribute risk and conditions under which firms want to both re-distribute and

hedge.

TB32

203A-MCC

Revenue Mgt, Pricing III

Contributed Session

Chair: Fouad H Mirzaei, Santa Clara University, Unit 3, 559 Alviso St,

Santa Clara, CA, 95050, United States,

fhm.phd@ivey.ca

1 - Pricing In Remanufacturing Operations

Akshay Mutha, Pennsylvania State University, Smeal College of

Business, 454 Business Building, University Park, PA, 16802,

United States,

axm536@psu.edu

, Saurabh Bansal,

V Daniel R Guide

We consider a firm that can remanufacture products after the demand is realized.

We analyze the effect of postponing remanufacturing operations on the pricing

decisions of a firm. We show the application of our model using industry data.

2 - Airline Price-sensitive Demand Forecasting And Optimization

Sylvia Zhu, Sabre Airline Solution, 3150 Sabre Dr., Southlake, TX,

76092, United States,

sylvia.zhu@sabre.com

Traditional revenue management models assume the demand is independent. In

recent years, there has been more attempt to handle scenarios in which the

customer looks for the lowest available fare. It means that the demand for specific

product depends on availability of other products. In order for us to make a

recommendation on the capacity and connectivity that an airline will need to

achieve higher revenue, we will need to provide reliable dependent demand

forecasting and optimization methodologies. We will describe major features of

the forecasting and optimization models for dependent demand revenue

management and share experiments of their performance.

3 - An Analysis Of B2B Negotiations In The Context Of Data Products

Jyotishka Ray, Student, University of Texas-Dallas, Naveen Jindal

School of Management, Richardson, TX, 75083, United States,

jxr114030@utdallas.edu

, Syam Menon, Vijay S Mookerjee

The explosive growth of eBusiness has allowed many companies to accumulate a

repertoire of rich and unique data sets that can provide substantial value to other

firms. We analyze how to monetize proprietary data products through

negotiation. We consider whether the seller should make presentations to the

buyer before the negotiation when the buyer is underestimating the value. We

extend our study to understand the impact of a consultant (hired by the buyer to

analyze the data) on the negotiation process. We adapt the generalization of the

Nash bargaining problem to analyze this three-player negotiation. We find that

the presence of a consultant reduces the possibility of a viable presentation.

4 - Managing Change Revenue With Presence Of Time

Uncertain Customers

Fouad H Mirzaei, Santa Clara University, Unit 3, 559 Alviso St,

Santa Clara, CA, 95050, United States,

fhm.phd@ivey.ca,

Fredrik Odegaard, Xinghao Yan

In this study, we focus on the dynamics between a firm charging a change fee and

customers who are uncertain about their future travel plans. While the firm

maximizes its revenue by imposing optimal change fees, customers consider their

travel plan uncertainties and maximize their utilities by responding strategically

to these fares. Without imposing any distributional assumptions, we analytically

derive each market player’s best reaction to the other to prescribe the

characteristics of the firm/customer interaction equilibrium. We also investigate

how the optimal monopolistic price should be set with the presence of a change

fee.

TB33

203B-MCC

Queueing Models I

Contributed Session

Chair: Yao Yu, North Carolina State University, 4335-3 Avent Ferry

Road, Raleigh, NC, 27606, United States,

yyu15@ncsu.edu

1 - Can The Way Customers Are Assigned To Servers Affect The

Unscheduled Within-day Work Breaks In A Service System?

Xu Sun, Columbia University, 363 W 123rd St, Apt 4R, New York,

NY, 10027, United States,

xs2235@columbia.edu

, Ward Whitt

We apply many-server heavy-traffic analysis to study the impact of alternative

routing rules, such as longest-idle-server-first (LISF) and randomized routing

(RR), on the pattern of server idleness in a service system. We show that LISF

provides more regular breaks than RR when the staffing is adequate to allow non-

negligible idleness.

TB31